Frank Fraser has thirty+ years of brand building experience. He began his career in advertising, developing creative strategies and executing print and television advertising for Mattel, MTV, American Express, Singapore Airlines and Fox Television among many others.
After 14 years in advertising in Los Angeles, Frank was invited to become the first Creative Director for Disney Consumer Products and was responsible for branding and developing new business opportunities. While at Disney he successfully launched or re-launched brands like Winnie the Pooh and Classic Pooh and Nightmare Before Christmas. He was also Creative Director for Disney Sports and Network Licensing where he developed identities, uniforms and mascots for sports franchises (e.g. The Mighty Ducks and Angels). Frank has created 20 brand style guides for various television, film and sports properties.
In 2002 Frank became Executive Vice President, Creative Director of Brandissimo!, and one of it’s founding partners. He oversaw all aspects of creative development and design for projects for the NFL and various television and web productions.
As the principle of his own design firm, he has worked on various projects for Starbucks, Sony Signatures, Ripley’s Believe it or Not, Cherokee, Disney, Twentieth Century Fox, Cal Ripken.
He currently lives and works in the Houston area.